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Learning at a Google Sandbox Event

I had a lot more fun at a Google event tonight than I have at other events in a long time. I got to check out Google Wave (and can’t wait to get my invite), drink Google-colored cocktails with fluorescent ice cubes, listen to a panel with iJustine, and hang out with some of my colleagues from work. The most interesting practical lesson was listening to iJustine and some of her YouTube peers talk about what it’s like to get pitched by brands. One overarching theme was that it’s a give and take. Brands that are interesting and resonate with iJustine and her peers can have great ...read more

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Shifting Story Gears

Now that this blog has been up for almost six months, I’ve learned a lot, changed a lot and will probably be shifting gears a little. Blogging is a great outlet for exploring interests outside of work, and it’s also a great way to have a broader dialogue with others who have similar or mutual interests or just want to know what you’re up to. Starting a blog was a little like getting into Facebook in the sense that it just offered another extension of topics to talk about with people you know.

When I launched the blog, I had just started to work on broader digital media projects at work, ...read more

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Recession Ends…When Google Says So!

I took a different angle last week for my assessment on when the recession would end with a look at Google CEO Eric Schmidt’s prognosis of the economy. Before Schmidt, I had broken down and analyzed a lot economists’ forecasts. I had taken a look at recession inventions like staycations and cheap treats. For the first time, I selected a perspective of a prominent business leader outside of financial services. 

Schmidt said that the worst of the recession is over, but I say the jury’s still out. The worst of the recession seems to be over for Google, and that is welcome ...read more

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Recession Ends…When We All Say So!

For last week’s Recessionwire feature, I wrote a recap of readers’ feedback with regards to when they thought the recession would end. I mentioned that themes of jobs, college tuition, and real estate weren’t surprising to read but that the responses really put human faces to the recession. The challenges we face are so different, and we can all get caught in our own personal struggles and experiences of the highs and lows of the economic downturn. The responses served as reminders that we’re all in it together, whether we like it or not. Might as well try to make lemonade out of lemons.

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Contests & Giveaway: Lesson Learned

Last week, I launched my first contest and giveaway as part of my weekly feature for Recessionwire. Instead of proposing a potential recession endpoint, I threw it out to the readers to say when the recession would end.

Venturing into a new area was both fun and a little scary. Knowing that it’s hard to break through information overload, I was a little worried that we would get limited interest. At first things moved slowly. After a couple of days though, we got a total of 39 comments. 

The trick? Like many contests and giveaways these days, we designed the entry to generate momentum itself with ...read more

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Recession Ends…When YOU Say So!

I’m so excited about my piece this week at Recessionwire where I throw the ball in your court to let us know when you think the recession will end. I wanted to try a crowdsourcing idea, so let’s see how it goes. On top of that, I get to tie it in with a giveaway, another idea I wanted to try!!! Join in with an idea for a chance to win a $35 Amazon gift certificate!

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Recession Ends…When Coupons Are So Yesterday!

For last week’s Recessionwire feature, I analyzed the coupon craze in terms of what it means for societal norms going forward. I assess whether clipping coupons would or wouldn’t be part of the new normal and why or why not. In the end, I say that easy cost cutting tricks will be here to stay but the more labor intensive ones will become history. There’s no reason not to continue smart cost cutting habits, especially for things like discount codes that are really easy to find. However, with regards to other practices that take a lot more time and effort to make a difference like clipping ...read more