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Contests & Giveaway: Lesson Learned

Last week, I launched my first contest and giveaway as part of my weekly feature for Recessionwire. Instead of proposing a potential recession endpoint, I threw it out to the readers to say when the recession would end.

Venturing into a new area was both fun and a little scary. Knowing that it’s hard to break through information overload, I was a little worried that we would get limited interest. At first things moved slowly. After a couple of days though, we got a total of 39 comments. 

The trick? Like many contests and giveaways these days, we designed the entry to generate momentum itself with ...read more

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Recession Ends…When YOU Say So!

I’m so excited about my piece this week at Recessionwire where I throw the ball in your court to let us know when you think the recession will end. I wanted to try a crowdsourcing idea, so let’s see how it goes. On top of that, I get to tie it in with a giveaway, another idea I wanted to try!!! Join in with an idea for a chance to win a $35 Amazon gift certificate!

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Wall Street Journal Also Into Giveaways

Late yesterday, I wrote about how I was getting into giveaways since I was starting to pay more attention to them as effective tools for helping companies achieve goals and also as opportunities for me to win free goodies.  The Wall Street Journal also started noticing them and published an article in today’s issue, “Contests and Giveaways Move To New, Fast Terrain of Twitter.”  It offers a great overview of how giveaways work and some of the traction that new businesses and Web sites can generate through dynamic giveaways over Twitter.  Surfing the Web is such a seamless experience that I don’t remember how I found ...read more

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Getting Into Giveaways, Starting with gdgt

I signed up for my first giveaway last week to win a BlackBerry Storm at gdgt!  I’m not really into giveaways, but I’ve started to pay more attention to them now that I’m seeing how they help businesses, Web sites and people reach their objectives.  Gdgt is “a new kind of technology site — a social gadget platform that enables you to connect with the community through your gadgets, and connect with your gadgets through the community,” according to the site.  Gdgt needs to build a community, and offering the giveaway in exchange for registering is going to help it build followers, initially at least.  

The concept of giving something ...read more